Monday, 9 May 2011

intentions of blog !!

The intention when creating this blog was to showcase all elements and factors of milk along with creating brand and company awareness . I believe that the blog has captures not only fun facts revolving around milk but also highlights to the followers information about the industry itself and the new and upcoming product from moo !! I have structured the blog so that it is not only an educational experience but a fun and activity filled time.
My reasoning for doing this was so the followers had unique experience which will trigger them to come back to the page which will lead to greater brand awareness and customer satisfaction and potential profits for moo.

check out this video highlighting the importance of milk for children

FUN FACTS ABOUT MILK !!!!

-It takes 29 cups of milk to make 1 pound of butter.
-A cow can't give milk until she has given birth to a calf.
-A cow drinks over 117 gallons of water in a week, no wonder cow farms smell.
-The average cow produces 90 glasses of milk each day — or about 200,000 glasses of milk throughout her life.

-A cow's udder can hold 25 - 50 pounds of milk.
-Cows were first brought to Plymouth Colony in 1624.
-American dairy farmers produced 156.6 billion pounds of milk in 1997.
-Most cows give more milk when they listen to music.
-Blue whale calves drink as much as 132 gallons of milk a day. A baby whale can increase its -weight by 200 pounds in one day.

http://lams.slcusd.org/pages/teachers/negranti/battleprojects06/michaelweb/Milk%20Fun%20Facts.html

Spider's 'new' billboard advertising campaign !!!

check out the latest versoin of spider milk advertising campaign

Tuesday, 3 May 2011

How flavoured milk is created :)

Hey Guys
Check out the proccess the spider team uses to creates its flavoursum milk

Procedure
-The milk intended for flavoured milk is tested and standardized for milk fat and SNF contents.

-The amount of sugar, flavour and colour required for the preparation of the given quantity of flavoured milk is calculated.

-All the ingredients are weighed separately.

-The standardized milk is taken into the vat and heated to a temperature to 60°C.

-Sugar is added to the milk at the rate of 7-9% and dissolved it completely before filtering.

-Then it is homogenized in a two-stage homogenizer at 60°C.

-The milk is pasteurized at the standard pasteurization temperature-time combination (80°C for 5 minutes or 65°C for 10 minutes). The combination selected will vary with nature of the ingredients and the characteristics of the processing vessel. After heating the product is immediately cooled to below 5°C.

-The required amount of flavour (rose, banana, orange, pineapple, etc) and matching colour depending on the requirements is added and mixed well with the plunger.
The flavoured milk is filled in the cleaned glass bottles and stored at 5°C till consumed


Hope you found that helpful in getting an understanding of how the spider team makes it milk !!

Intresting facts about Australian diary industry..



industry statistics

The table above highlights some key features of the Australian dairy industry and gives an insight into how dairy contributes to Australia’s social and economic well being.